The deal to continue working together until 2030 was struck in 2018, while Light & Wonder was still conducting business under the moniker Scientific Games.
The Manchester Studio has recently launched a variety of games, including Lord of the Rings and 777 High & Mighty, and they will be available at Light & Wonder alongside titles from the company’s international gaming collection. Light & Wonder already had the slot machine deal, so this is extra.
Light & Wonder’s content aggregation platform will provide Entain access to games from hundreds of different developers. Tools for safe gambling are one of the elements being built into these games.
Simon Johnson, Light & Wonder’s EMEA Senior Vice President and Managing Director, expressed the company’s excitement about the partnership. “Our teams have been collaborating for over 20 years, and we are excited to support Entain in this new phase of growth and innovation. Both Entain and L&W have bright futures ahead of them.
“Our stores provide an engaging and differentiated experience for our customers,” added Andy Hicks, Managing Director of Entain, the parent company of Coral, Ladbrokes, and Party Casino Canada. Light & Wonder supplements it by supplying the best gaming equipment available, together with the best games, service infrastructure, and support in the business.